LOOF Hair Tools

At its inception, the company focused on the development and manufacturing of hair extension tools, targeting the high-end professional market. The self-owned brand LOOF quickly gained traction across Europe and North America. Its products are now exported worldwide, and the company has formed long-term partnerships with many of the world's leading wig and hair extension brands, solidifying its position as an industry leader.

Building on its core expertise in hair extension tools, the company gradually expanded its product portfolio to include hair straighteners, curling irons, and clippers, catering to a broader range of styling needs. Its flagship brand, LOOF, has gained growing recognition overseas, establishing a strong reputation and customer base in multiple international markets.

The company established a local office in Guangzhou to strengthen its presence in the Chinese market. It was also featured on Hunan TV's “Happy Shopping” program, significantly enhancing brand visibility through mainstream media exposure. During this period, the company launched additional brands such as LOOFBEAUTY and DODO, enriching its brand portfolio and reaching a wider consumer base.

The company established a new division in Dongguan, marking a significant expansion in production capacity—exceeding 800,000 units annually. With an increasingly refined organizational structure, a comprehensive quality management system was put in place to ensure consistent product excellence. The company also clarified its strategic direction, focusing on four core product categories: hair extension tools, straighteners, curlers, and straightening brushes, laying a solid foundation for sustained growth.

Amid industry downturns, the COVID-19 pandemic, and disruptions on platforms like Amazon, the company demonstrated strong resilience and moved forward against the odds. We refined our R&D and business department structures, streamlined internal processes, and strengthened cross-functional collaboration—laying the groundwork for future breakthroughs and long-term growth.

In 2025, the company achieved steady sales growth despite a challenging market landscape, showcasing resilience and strong competitiveness. To support its expanding operations, two new business divisions were established in Shenzhen, enhancing service capacity and reinforcing our strategic presence in key markets.